Hero and Sports

Contributing Towards Nation Building Through Promotion of Sports & Sportspersons

Thanks to the personal commitment and passion of Dr Pawan Munjal, Chairman & CEO, Hero MotoCorp has remained one of the largest corporate promoters of various sporting disciplines around the globe. Set in the belief that sports connect people across geographies, cultures and nationalities, Hero MotoCorp’s associations with multiple disciplines of sports and sportspersons is aimed at promoting the spirit of fair play and sporting ethos.


Driving innovation in sports to attract new audiences, Hero MotoCorp has been associated with golf, football, field hockey, cricket and motorsports for over two decades now.


Formed in 2016, Hero MotoSports Team Rally has rapidly become one of the world’s leading motorsports teams and the flag-bearer of Indian motorsports with victories at rallies across the globe. In 2022, it became the first and only Indian team to win a stage at the world’s most grueling and difficult race, the Dakar Rally.


The company’s association with golf continues to grow stronger with its marquee properties such as the Hero World Challenge on the PGA Tour, Hero Challenge and Hero Cup on the DP World Tour (formerly European Tour) and the Hero Indian Open and Hero Women’s Indian Open on the DP World Tour & Ladies European Tour (LET) respectively.


Hero MotoCorp continues to also build its association with football, cricket and field hockey. Continuing to promote hockey at the global stage, Hero MotoCorp is the Global Leadership Partner of the FIH (International Hockey Foundation). Promoting close to 20 national football tournaments across age groups for men and women, Hero MotoCorp continues to be the corporate with most involvement in the sport in India.


In addition to its association with global marquee sports platforms, the Company is also extending immense support to various other disciplines of sports at the grassroots level. 


As part of its CSR initiatives under ‘Hero We Care’, Hero MotoCorp also supporting the deaf cricket, para-athletes and Olympic sports like Boxing.